Our History
Established
The roots go back to Benjamin Baroody who was the founder of Baroody Bros., with his brother Anis Baroody. The first location was in “Souk El Jamil” behind Beb Idriss. From its origin, the scope of business is in export and import.
1912
Buick Car Gift
To celebrate their target reach of 1 Million dollars in sale, Baroody Group received a Buick Car as a gift from “Holeproof Hosiery Company”.
1926
Ideal Cream
The brand Ideal cream was manufactured and distributed by the pharmacist Bechara Baroody in his pharmacy in “Sahet el Bourj” along with his cousin Toufic Haddad.
1936
Relocated
Moved to Souk El Tawile.
1945
New Management
As a second generation Raja Baroody took over the management of the company along with his cousin Emile Chucri Baroody
1956
MEA & TV Ad
– Baroody products were sold on board of MEA.
– We placed our first ad on “Tele Liban” when it started broadcasting. Who doesn’t remember “Abou Melhem” who used to drink “Maxwell House” coffee and would describe it as “Delicious, delicious to the last drop”, he would then light his cigarette using a “RONSON” lighter and would describe it as “The lighter that never fails”1960
New Management
Nadim Baroody took over the family business
1972
Jello and Tang
Baroody started the manufacturing and distribution of the General food products, Tang and Jello
1973
Relocated
Baroody moved to its headquarters in Mkalles
1995
New Name
Baroody Group was established
1997
Sports Business
Baroody Group became a major player in the sports field
1999
New Member on-board
Emile Nadime Baroody joined the family business, and took charge of the sports business
2000
New Member on-board
Kamal Nadim Baroody joined the family business, and took charge of the fashion, lifestyle, and luxury gifts department
2002
Retail Business
Baroody entered the retail business and opened their first Sports 4ever branch
2006
Sports 4ever
Baroody expanded its retail network to Jordan through flagship stores & Sports 4ever under its moto “One Spirit, One Team, One Goal…”
2007
100 Years
Baroody celebrated its 100 years as one of the leading trade and representation companies in the Levant region
2012
New Brands
Baroody consolidated its portfolio by adding new brands and expanding its retail network to include 14 stores across the region
2015
107 years
107 years in wholesale, 13 years in retail and a bright future ahead…
2019